WHY - After researching, I have found that it is a fact that not enough schools in the UK recycle, and that is a lot of wastage that goes straight to the landfills. Only 13% of primary schools in the UK have recycling facilities and I aim to make recycling more appealing to young children.
HOW - I aim to make recycling more appealing to a younger audience by designing a cover, or sticker that would be applied to an ordinary bin, rather than design a new bin entirely that would have to be bought. It would be much more cost effective to the buyer to only have to buy a sticker rather than buy a whole new bin. The materials used are going to have to be considored regarding what is the most eco-friendly and whether or not the product is biodegradable or recyclable.
WHAT - I will need to investigate into the LCA of the materials I plan to use and whether or not they are environmentally friendly.
WHO - My target audience is primary school aged children. it's a pretty specific audience but I feel that the design would not be so appealing to older children.
WHERE - This product is going to be designed to be used mainly in schools, indoors and outdoors so the product will have to be waterproof and durable.
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